Sonceria "Sonny" Messiah Jiles
Publisher
Defender Network
Name |
Best Black newspaper website (fewer than 1 million uniques) - defendernetwork.com |
Description |
Overview The Defender Network website redesign focused on improving the user experience and highlighting the site's rich content. The redesign included the following key changes: Revamped Channel landing pages: The Black Women, Under 40, and Community landing pages were redesigned to be more engaging and informative, focusing on highlighting the best content from each channel. New look for the home page: The home page was given a new look that promotes the Defender Network's channels and its newly named segment Resources. Video widget "Now Playing": A new video widget was added to the home page and other key pages to showcase the Defender Network's emphasis on video. High School Sports Page: The High School Sports Page was redesigned to include more video content and to make it easier for users to find the latest news and scores. Advertise/About Us page: The Advertise/About Us page was redesigned to include the Defender Network's "Who, What and Why" Defender videos, its history, meet the team, testimonials, rates and spec, audience profile, and annual events. Use of gifs: Gifs were added to the Defender Network's videos to make them more eye-catching and engaging. Impact of the redesign The Defender Network website redesign has been well-received by users. The new design is more user-friendly and makes it easier for users to find the content they want. The video widget "Now Playing" is a popular feature, and the High School Sports Page is seeing increased activity. The Advertise/About Us page is also more informative and engaging. The use of gifs adds visual interest to the Defender Network's videos. Overall, the Defender Network website redesign has been a success. The new design has improved the user experience, highlighted the site's rich content, and made the site more engaging. |
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Inscribe copy |
Houston Defender Network |
