Tara Jelnicki
Director of Brand Development
Lee Enterprises
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WHERE YOUR STORY LIVES- Lee Enterprises |
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You’re about to read, watch and experience a presentation that takes you on a journey through Lee Enterprises’ new marketing campaign. Please download for the best viewing experience. Its goal was to drive awareness, traffic, and digital subscriptions for individual news markets. It required an in-depth look at the entire news media industry to filter out the myths and rhetoric. What endures is a national campaign that celebrates a pride in journalism and a connection to community. This is the time to showcase the strength of local journalists by providing access to their work -- however the audience chooses to consume it. This allows the people, places, and events happening in our neighborhoods to drive a deeper connection between the public and our publications on every digital platform — web, app, and E-edition. WHERE YOUR STORY LIVES puts you right into the center of the story from a perspective that only local reporting can provide with dynamic photography, shot by our hometown staff and showcasing the spirit of place that only local news can capture, while highlighting important local journalists who are the eyes and ears of their towns. We created a national concept that can ultimately be applied to each of Lee Enterprises’ local websites in 76 markets and 26 states to increase site traffic, media consumption, app downloads, and digital subscriptions. This presentation file contains highlights of creative assets rolled out in markets this year. Lee Enterprises believes that for millions of people across the country, the local news is WHERE YOUR STORY LIVES. |
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Lee Enterprises- WHERE YOUR STORY LIVES |
